It's definitely worth fast-forwarding past my inane waffley bits to listen to Patrick's comments, as he makes some great points. Using usage data for marketing purposes wasn't something that had occurred to me, but it's a fantastic idea!
Even though it was an informal chat, I kept feeling twinges of "job interview syndrome" — that horrible sensation you get when you're busy talking and you realise you've forgotten what the actual question was :-S
p.s. Can I propose a drinking game for this podcast? The rules are you have to have a drink every time someone mentions Tony Hirst's name ;-D